The Chief Customer Experience Designer at Sensei Marketing, Jeff Wilson, created a sparkling discussion called "Social Media is Creating Bad Customers". Well every business is it's own media company, it gives them an opportunity to meet potential customers, both good and bad. To bring good customers though you need a social strategy that takes time and effort. With a good social strategy, your engagement with customers will promote brand awareness. While taking these risks on your social strategy, you'll come across bad customers, because your social media creates a guilt free, anonymous environment with no accountability. With that Wilson concludes that there are four factors that empowers a person with bad behavior against companies: No guilt, the mob, relative anonymity, and no accountability.
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