Schlosser, E. (2011) Kid Kustomers. In S. Cohen, 50 Essays (pg. 353-358). Boston: Bedford St. Martins.
In the essay "Kid Kustomers" by Eric Scholosser shows us how advertisers draw kids into buying their product. Since many parents are working and spending less time with their kids, the only option they see fitting is to spend money on their kids giving advertisers an advantage. Children find these products in Children's clubs, the internet, and the television. There are children divisions in many of the major ad agencies who only focus on kids. They observe children's fantasy lives and apply it to their product. With this the aim for most of their advertising is to get children to nag to their parents on buying them what they want.
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